JATMA is committed to promoting safe and eco-friendly driving practices, as part of its mission to enhance the quality and reliability of Japanese-made tires. The association recognizes that tires play a critical role in vehicle safety and performance, and is dedicated to raising awareness and advancing best practices in this area.

One of JATMA’s key activities in this regard is the promotion of tire safety education. The association offers a range of resources and programs designed to help drivers understand the importance of proper tire maintenance and use. For example, JATMA publishes a series of informational pamphlets and online resources that cover topics such as tire care and maintenance, tire inflation, and safe driving practices.

In addition, JATMA is actively involved in research and development related to tire safety and performance. The association collaborates with government agencies, academic institutions, and other stakeholders to advance the state of the art in this area. For example, JATMA has conducted research into the impact of tire tread depth on wet road performance, and has developed testing methods and standards for measuring tire rolling resistance and fuel efficiency.

JATMA is also committed to promoting eco-friendly driving practices, as part of its broader sustainability goals. The association recognizes that tire design and performance can have a significant impact on fuel consumption and emissions, and is actively working to develop more sustainable tire technologies. For example, JATMA has developed a “Green Tire” label that indicates tires that meet certain environmental criteria, such as low rolling resistance and reduced noise.

Overall, JATMA’s mission to promote safe and eco-friendly driving is an important part of its broader commitment to quality, reliability, and innovation in the tire industry. Through its education, research, and development efforts, the association is helping to improve safety, reduce environmental impact, and enhance the driving experience for consumers around the world.