In a thrilling collaboration between two automotive giants, Toyo Tire Corporation has announced that its highly acclaimed Open Country A/T III has been selected as the original equipment (OE) for the all-new Toyota Land Cruiser Prado 250. This exciting news comes as the latest iteration of the Land Cruiser, one of the world’s most iconic off-road vehicles, hit the market in June 2024, initially launching in the Middle East and Japan, with a European debut set for later in the year.

A New Era for the Land Cruiser Prado 250

Since its inception in the 1950s, the Toyota Land Cruiser has evolved continuously, retaining its legendary reliability, durability, and formidable off-road performance. The Land Cruiser Prado 250 follows in these footsteps, offering improved comfort and easier handling both on and off the beaten path. Toyota’s new model redefines adventure with a seamless blend of toughness and sophistication, making it a vehicle designed for the rigors of off-road exploration while maintaining high performance and comfort on paved roads.

Why the Open Country A/T III?

Toyo Tires has long been known for producing tires that excel in extreme conditions, and the Open Country A/T III is no exception. By selecting this tire as OE for the Land Cruiser Prado 250, Toyota aims to enhance the vehicle’s capabilities for a wide range of terrains.

The Open Country A/T III is an all-terrain tire designed with Toyo’s proprietary “T-MODE” technology. This innovative design approach integrates advanced simulation and real-world testing to create tire tread patterns that balance off-road ruggedness with on-road comfort. This combination results in a tire that delivers superior traction on challenging surfaces such as mud, gravel, and snow, while also offering quiet, stable handling when driving on highways and city streets.

Key Features of the Open Country A/T III

1. Size & Durability: The Toyota Land Cruiser Prado 250 will be equipped with 265/70R18 116H Open Country A/T III tires. This tire size ensures durability, stability, and optimized performance both on and off the road.
2. T-MODE Technology: T-MODE is Toyo’s proprietary technology that enhances tire design through simulations of real-world driving conditions. For the A/T III, this means creating a tire tread that supports robust off-road performance while maintaining quiet, stable handling during on-road driving.
3. Performance in All Conditions: With its aggressive tread design, the A/T III is built for versatility, making it ideal for off-road adventures and everyday commutes alike. Whether navigating through rugged trails or cruising on the highway, drivers can expect reliable performance and superior traction.
4. Comfort Meets Control: The Open Country A/T III is engineered to reduce road noise and improve comfort during long drives, without compromising on the control and handling needed for precision off-roading.

The Perfect Tire for a Legendary Vehicle

By outfitting the Land Cruiser Prado 250 with Open Country A/T III tires, Toyota ensures that drivers can fully experience the legendary durability and performance that the Land Cruiser is known for. Whether navigating harsh off-road terrain or enjoying a smooth ride on the open highway, the synergy between Toyota’s engineering and Toyo Tires’ all-terrain design offers a driving experience that is as reliable as it is exhilarating.

As the Land Cruiser Prado 250 prepares to hit European markets later this year, adventure enthusiasts and daily commuters alike can look forward to a vehicle and tire combination that promises uncompromising performance, wherever the road—or trail—leads.